Pint Night, October 18 2006, Smithwick's Irish Ale
Description from www.diageo.ie/brands/smithwicks
Smithwick's an Irish original
Smithwick’s is Ireland’s number one ale. Its exceptional taste, distinctive colour and purity of ingredients make it unique. Its rich, satisfying taste has earned it five gold medals in the famous Monde Selection Beer Tasting Competition.
Smithwick’s is produced using the finest hops and special roasted, malted barley. In 1998 a new enhanced draught product with improved head retention was launched along with redesigned glassware.
Due to popular demand, Smithwick’s is now available in the USA and is available on draught in bars across the country.
Smithwick’s was originally brewed in St. Francis Abbey Brewery in Kilkenny, situated on the site of a Franciscan abbey where monks had brewed ale since the 14th century. It is Ireland’s oldest operating brewery, founded by John Smithwicks on land owned by the Duke of Ormonde.
Smithwick’s has been the largest selling ale brand in Ireland since the 1920s, a position it holds to this day. Smithwick’s is now brewed in Dundalk as well as in Kilkenny.
Diageo supports the unique position and potential of Smithwick’s with a mix of TV, radio, outdoor and press advertising. There are also regional sponsorship activities in Kilkenny to reinforce the importance of its original home, including the Smithwick’s Cat Laughs Festival.