Wednesday, September 13, 2006

Pint Night 09/13/06 Stella Artois

Pint Night, September 13 2006, Stella Artois
Official Website:
Description from
Stella Artois is a 5.2% ABV global lager first brewed in Leuven, Belgium in 1926 as a Christmas brew, and named Stella after the Latin for "star". Colloquially known as Stella or "wifebeater", "brain damage", or "fella" in some northern English towns. It is the best selling premium lager in the UK beer market, and is promoted as an international brand by InBev. In its home market of Belgium, however, it is marketed, priced and sold as a regular lager. It is brewed in Belgium and the United Kingdom, as well as other countries including New Zealand.

Stella's advertising slogan in the United Kingdom is "Reassuringly Expensive". The UK television advertising campaigns have become known for their distinctive style of imitating European cinema and their leitmotiv inspired by Giuseppe Verdi's La forza del destino. The campaigns began with a series of adverts based on Jean de Florette, moving on to other genres including war movies, silent comedy and even surrealism (for which the slogan was changed to "Reassuringly Elephants"). They have used notable movie directors such as Jonathan Glazer. The aim is to portray a sophisticated European culture somewhat belied by the popular conception of the beer.

In Belgium, Stella is promoted as Mijn huis is waar mijn Stella staat and Chez moi, c'est près de ma Stella (My home is where my Stella is).

Stella is also brewed in Abbotsford, Melbourne by Carlton & United Beverages for the Australian market on behalf of InBev.


Dr. C said...

Stella Artois has a pretty nice glass. I enjoy stemmed glasses. This one is rimmed in gold as well. On to the beer. This beer had a nice sweet aroma. It had a nice color with a little bit of head. For the most part, it tasted like your normal kind of beer with a hint of fruitiness. I rate this beer as Servable. It was good, but didn't have any "Wow" factor.

asiansteev said...

darren, you said everything i could have possibly said. fruity aroma, minimal head, yellow color, very bubbly. the taste is very un-wow. slayer drinks this stuff, so i guess that's a plus, but because slayer drinks it, i was even more disappointed in it's level of... mediocrity.
big points for the glass though. it has a flat part on the stem for your thumb!